About ICONIX Studio

ICONIX Studio is a cozy corner of the internet where plushies, digital art, and wearable merch all live in the same dreamy universe. Every character is designed to feel like a small comfort object you can keep on your desk, your wall, or your favorite hoodie.

From pastel dragons to cupcake deer, every design begins as a sketch and slowly comes to life through color, expression, and personality. The goal is to create pieces that feel soft, uplifting, and familiar, the kind of cute that instantly makes your day a little better.

ICONIX Studio Logo

Plush universes, cozy art, and merch that feels like a hug.

Lumi Axolotl Plush Pastel Oasis Artwork Cream ICONIX Hoodie

What We Create

Plush Collectibles

A world of original characters with unique traits and cozy personalities. Some are sleepy, some are courageous, and some simply want snacks and attention. Each plush is meant to feel like a small friend you can actually bond with.

Digital Artwork

Dreamy scenes and character illustrations that live in the same ICONIX universe. They make perfect wallpapers, prints, or inspiration for anyone who likes a warm and gentle atmosphere on their screen.

Cozy Merch

Hoodies, shirts, totes, and sticker sheets designed for daily wear and everyday comfort. Soft colors, friendly faces, and a calm aesthetic make each item feel easy to style and even easier to love.

Behind ICONIX Studio

ICONIX started with a love for character design and the exciting feeling of creating something cute and new. There’s nothing like watching a little sketch turn into a full character with feelings, expressions, and a personality that makes you want to collect them all.

Every piece in the ICONIX universe is meant to feel fun and comforting at the same time. Plushies, art, and merch are designed to make life brighter, cozier, and a little more magical, whether they’re on your shelf, your screen, or your outfit.

If something here makes you smile, feel inspired, or want to hug a plush, then ICONIX is doing exactly what it was meant to do.